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One flat license. Unlimited loads. Everything included.

Buy Froala for a flat price and run it self-hosted. AI and collaboration included. Get frequent releases and superior support for your team.

Annual Subscription
LifetimePay once and keep using the version you bought. Includes 12 months of updates and support.
Free Trial
For evaluating Froala with full access to all features
$0
30 days, self-hosted
Start free trial
Includes:
  • 30 days trial license
  • All features unlocked
  • Basic support
  • "Powered by Froala" watermark
  • Self-hosted
Features:
  • AI Assist
  • Version history
  • Comments
  • Markdown support
Professional
Best for internal applications with unlimited users and loads
$75
$60
per month, billed annually
Buy now
Includes:
  • Internal and mobile apps
  • 1 product
  • 3 domains
  • Unlimited editor loads
  • Commercial license
  • Self-hosted
  • Standard support
Features:
  • AI Assist
  • Version history
  • Comments
  • Markdown support

AUTUMN SALE: -30%

Enterprise
For OEM and SaaS distribution, with unlimited products and domains
$167
$117
per month, billed annually
Buy now
Includes:
  • OEM & SaaS apps
  • Unlimited products
  • Unlimited domains
  • Unlimited editor loads
  • Wildcard license key
  • Self-hosted
  • Prioritized support
Features:
  • AI Assist
  • Version history
  • Comments
  • Markdown support
  • File storage - free 1 year
Custom
For bigger, compliance-sensitive projects with custom terms
Let's talk
Volume discounts available
Get quote
All in Enterprise, plus:
  • Unminified source code
  • Platinum support
  • Negotiated terms
  • Volume discounts
  • Custom billing terms
Features:
  • AI Assist
  • Version history
  • Comments
  • Markdown support
  • File storage - free 1 year
Powering web editing for customers ranging from startups to the world’s largest companies.

Compare plans & features

Free TrialStart trial Professional Buy now Enterprise Buy now CustomGet quote
Internal apps ✗ ✓ ✓ ✓
Mobile apps ✗ ✓ ✓ ✓
OEM / on-premise ✗ ✗ ✓ ✓
SaaS / subscription ✗ ✗ ✓ ✓
Products — 1 Unlimited Unlimited
Domains — 3 Unlimited Unlimited
Editor loads Unlimited Unlimited Unlimited Unlimited
Active users Unlimited Unlimited Unlimited Unlimited
Developers Unlimited Unlimited Unlimited Unlimited
License key type Trial key Activation key Wildcard key Wildcard key
Watermark free ✗ ✓ ✓ ✓
Self-hosted ✓ ✓ ✓ ✓
Support level Basic Standard Prioritized Platinum
Onboarding assistance ✓ ✓ ✓ ✓
AI Assist ✓ ✓ ✓ ✓
Collaboration features ✓ ✓ ✓ ✓
File management and optimization ✗ ✗ ✓1 year free ✓1 year free
Unminified source code ✗ ✗ ✗ ✓

All plugins included

Every plan includes access to all of Froala’s plugins, no surprises. From text formatting, media and tables to code view, track changes, Markdown and AI Assist.
Filestack

Filestack add-on

Equip Froala with an upgraded file uploader: uploads from 20+ sources, CDN delivery and image optimization.

Ignition

Ignition discount

Special plans for new businesses. Under 50 monthly active users? Request a discount at support@froala.com.

G2’s Community Choice for the top rich text editor

Frequently Asked Questions

Usage limits and hosting

Are there usage limits or overage charges?
No. Froala licenses are flat. Nothing on the invoice depends on how much the editor is used: no editor-load counts, no monthly active user caps, no per-developer seats, no per-conversion fees for PDF and Word export or Word import, and no AI credits. An application that loads the editor a million times a month pays the same as one that loads it ten times. Editors billed per editor load count every initialization and charge overage in blocks of 1,000 once you pass your plan’s monthly allowance, and typically sell document conversion and AI as metered add-ons on top. Froala has none of those meters. What you pay Froala is the license price on this page, plus Platinum support if you add it. Costs outside Froala, such as your AI provider’s tokens, your own hosting, or Filestack after the free year, are billed by those services.
Does any of my content pass through Froala's servers?
No. Froala is self-hosted. The editor runs inside your application, the collaboration backend runs on your own server, and PDF and Word conversion run in the browser. Froala does not proxy, store or see your documents. Services you choose to enable are the exception. Your AI provider receives the prompts you send it, Filestack stores uploads if you turn it on, and any other external integration processes content under its own terms. Which of those you use, and where they run, is your decision, so your data-residency answer depends on your setup rather than on Froala.

Collaboration

Is the Froala Collaborative Editing plugin free?
Yes. The Froala Collaborative Editing plugin is included with every Froala Editor license at no additional cost. Real-time editing, inline comments, suggested edits with tracked changes, and version history are all part of the plugin. There is no collaboration add-on to buy, no upgrade tier to unlock it, and no separate collaboration license. If you have a Froala Editor license, you already have collaborative editing.
Does Froala charge per user for collaborative editing?
No. Froala does not charge per user, per seat, or per collaborator for collaborative editing. Froala Editor licenses are priced per product and per domain with unlimited active users, so the number of people editing a document at the same time has no effect on what you pay. A five-person team and a five-hundred-person team pay the same price for the same license.
Are there extra costs to run real-time collaborative editing in Froala?
No third-party costs. Real-time collaborative editing in Froala requires a backend, and that backend ships inside the Froala Node SDK, which is included with your license. There is no third-party collaboration service to subscribe to and no per-message or per-document usage billing. The backend is self-hosted and stores data in SQLite, so your only cost is the server infrastructure.

AI features

Is AI Assist included in the license?
Yes. AI Assist is part of every Froala Editor license at no extra cost, and it is unlocked in the free trial as well. The AI chat panel, one-click shortcuts for tone and translation, improve-writing suggestions you accept or reject, speech-to-text and auto-fill while you type are all in the plugin. There is no AI add-on to buy and no higher tier to unlock it. If you have a Froala Editor license, you already have AI Assist.
Does Froala charge per user, per seat, or per request for AI?
No. Froala does not meter AI usage. There are no per-seat fees for the AI features and no per-request or per-token charges from Froala. AI Assist is licensed like the rest of the editor: per product and per domain, with unlimited users and unlimited editor loads. Whether ten people or ten thousand use the AI panel, your Froala price stays the same.
Which AI model does Froala use, and what does it cost to run?
Your choice. AI Assist is provider-agnostic. The editor sends prompts to an endpoint you configure, so it works with OpenAI, Claude or a self-hosted model, and you can switch providers without touching the editor. Froala does not run an AI service in the middle. The only running cost is what your provider bills you for the tokens you use, at their rates and on your own account. If you already have an API agreement with a provider, AI Assist plugs into it with no new vendor to onboard. Using the AI features requires accepting Froala’s AI Supplemental Terms, which is done with a single configuration option.
Does AI Assist work with collaboration and suggested edits?
Yes. The AI chat panel can read the current document, the selected text, uploaded files or a reference URL, and every rewrite it proposes is a reviewable AI edit: additions and removals are highlighted for you to accept before anything lands in the document. In collaboration mode the rewrite appears as a suggested edit the team can accept or reject, so AI changes are tracked the same way as human ones.

Choosing a plan

Which plan do I need?

Pick by how you ship the editor:

  • Evaluating: start the 30-day free trial. Every feature is unlocked, with a watermark.
  • Internal tools, intranets or a native mobile app: Professional. One product on up to three domains, unlimited users and loads.
  • A SaaS or subscription product, OEM or on-premise distribution: Enterprise. Unlimited products and domains under one wildcard key.
  • Unminified source code, negotiated terms, volume pricing or custom billing: Custom. Talk to sales.

Not sure? Contact our sales team and describe your application.

Can I try the Froala editor before I buy it?

Yes. Start a 30-day free trial from our download page and test the Froala editor inside your own application, no credit card required. You also get 30 days of onboarding assistance by email after starting the trial.

The trial is fully featured and for all functional purposes the same as the licensed versions, including collaboration and AI Assist. You will see a ‘Powered by Froala’ watermark and a red ‘unlicensed’ banner on the editor until you activate a license. Evaluate it in whatever you are building, including internal tools and mobile apps; going to production is what needs a license.

What should I know about the Professional license plan?

The Froala Professional plan is meant to support application types you run yourself, such as internal applications or mobile applications.

Key features of the Professional plan include:

  • Unlimited editor loads, active users and developers
  • One product on up to three domains, subdomains included, activated with a domain-locked key
  • One year of Froala editor software updates
  • One year of Standard support

Some considerations with the Professional plan:

  • It does not include the unminified source code.
  • You are not allowed to use Froala in a SaaS or subscription product, or to distribute it as part of an OEM or on-premise product. These use cases require an Enterprise or Custom plan.
  • The license is bound to the product name and cannot be reused on other products.

If you are not sure whether the Professional plan fits your use case, please contact our sales team for assistance.

What should I know about the Enterprise license plan?

The Froala Enterprise plan is the most extensive and all-inclusive standard plan, meant to meet technically robust business application criteria.

Key features of the Enterprise plan include:

  • Use of Froala software in monetized applications
  • Use of Froala software in Software as a Service (SaaS) applications
  • Right to redistribute Froala as part of your application
  • Ability to use Froala in an application installed on premise at multiple customer locations
  • Unlimited products and domains under one wildcard license key
  • One year of Froala editor software updates
  • One year of Prioritized support

License notes:

  • Under no circumstances can any of the Froala software source code be distributed, disclosed, or otherwise made available to any third party without the prior express written consent of Froala.
  • Under no circumstances may the Froala software source code be used in whole or in part as the basis for creating a product that provides the same or similar functionality as any Froala product.

If you are not sure whether the Enterprise plan fits your use case, please contact our sales team for assistance.

What is the Custom plan?

The Custom plan is for larger or compliance-sensitive deployments that need terms beyond the standard Enterprise license. It includes everything in the Enterprise plan, plus the unminified source code, Platinum support with prioritized issue handling, and negotiated commercial terms such as volume discounts and custom billing. Instead of a fixed price, the Custom plan is available upon consultation. Contact us to get a quote.

License note:

  • Under no circumstances can any of the Froala software source code be distributed, disclosed, or otherwise made available to any third party without the prior express written consent of Froala.
  • Under no circumstances may the Froala software source code be used in whole or in part as the basis for creating a product that provides the same or similar functionality as any Froala product.
What is a 'product' according to Froala?

A product is one named application that embeds Froala, for example your CMS, your help desk tool or your mobile app. The license is bound to that product name. Professional covers one product on up to three domains; Enterprise and Custom cover unlimited products and domains. If you build several separate applications, or ship the editor to customers inside more than one product, you need Enterprise.

Legally, a product is any ‘Derivative Work’ as defined in the Purchase Terms.

What is an internal / intranet application?

Any application that is accessed only by internal staff (generally protected by a login or password portal) is considered an internal application by Froala. You can evaluate Froala inside an internal application on the free trial; running it there in production needs a Professional, Enterprise or Custom license.

What do the support levels mean?

Every plan, including the trial, gets 30 days of onboarding assistance by email for setup questions. After that:

  • Basic (Free Trial): help center, documentation and the community forum.
  • Standard (Professional plan): issue reporting via the Froala support portal, 24/7 access to the community forum and the Developer Experience Center, and a free upgrade to the next major release.
  • Prioritized (Enterprise): everything in Standard support, with priority handling of your reported issues.
  • Platinum (included in Custom): priority issue handling, priority bug review with out-of-cycle emergency hot-fixes, live screen-sharing sessions, access to development builds and pre-releases, and priority roadmap input for your feature requests.

Platinum can be added to a Professional or Enterprise plan for $499 per year. Support and updates run for 12 months from purchase and continue with each renewal.

How can I upgrade from one plan to another?
You can upgrade from one plan to another by emailing support@froala.com. You will only owe the difference between your existing license and the upgraded license you want to procure.

Billing and renewals

What is a subscription license vs. a lifetime (perpetual) license?

A subscription license runs for 12 months and must be renewed to keep using Froala Editor. Renewal terms of 24 and 36 months are available with additional savings.

A lifetime (perpetual) license is a one-time purchase: the version you buy keeps working indefinitely, with 12 months of updates and support included. If you want newer versions after that, you can renew maintenance at a discounted rate. Contact our sales team for current renewal pricing.

In short: a subscription is like renting the current Froala, a lifetime license is like owning a specific version of it.

How do Froala editor updates work?

All licenses receive free software updates for 12 months after the date of purchase. Beyond this time, you can still get the latest update by renewing your license or by purchasing a new license.

We also have multi-year discounts available on 24 and 36 month plans, if these should better suit your needs. Please contact our sales team to learn more.

Does my plan renew automatically?
Yes. Subscriptions renew for another 12-month term at the then-current list price unless you notify Froala in writing at least 30 days before the term ends. Lifetime licenses keep working regardless; their 12 months of updates and support also renew automatically on the same 30-day notice, at a discounted rate (contact our sales team for current pricing). Full terms are in the Purchase Terms.
How much is my renewal?
Occasional promotions light up our Professional and Enterprise plans, giving you a chance to start with us at a discounted rate. Note that this benefit is for your first year only; renewals revert to our regular pricing. The current October offer of 30% off Enterprise works the same way: it applies to your first term, and the plan renews at the regular list price. For the latest deals and more, feel free to contact us.
Do you offer a discount for new businesses?
Yes. The Ignition discount is for new businesses with fewer than 50 monthly active users. Request it by emailing support@froala.com with a short description of your product before you buy.
Can I pay by purchase order, wire transfer or through a reseller?
Yes. Paying by card in the cart is the fastest route. If your procurement needs a purchase order or a wire transfer, submit a purchase order and we will invoice you. Froala is also available through authorized resellers; locate a reseller if you buy that way. Multi-year terms and volume pricing are handled by contact our sales team.
Do prices include tax?
No. All payments are exclusive of value added tax, sales tax and any other applicable taxes, duties or imposts which (with the exception only of those based on Froala’s income) shall also be payable by the customer in accordance with applicable law.
How can I cancel my subscription?
Give 30 days’ written notice before the end of your term by emailing support@froala.com. The subscription then ends at the close of the current term. After termination you must remove Froala from your applications and servers and destroy all copies, as set out in the Purchase Terms.

Still have questions?

Talk to our sales team about licensing, volume pricing or custom terms for your project.